NB Valencia Marathon

At the same time I was working on the Tokyo Half Marathon project with New Balance, I also fired off this capsule for the Valencia Marathon in Spain.

 

 

 

To my surprise, the in-house team at New Balance flipped the ‘Valencia’ type I drew into an all-over-print.  I like how it came out!

I always love when actual drawings manifest as finished graphics — it’s actually pretty rare.  This scene was inspired by vintage airline posters from TWA and PanAm.

 

 

The bat is a symbol of the city of Valencia, so we ran with that imagery in a couple of the t-shirt graphics.

 

 

 

I’ve traveled to Valencia in the past and I really enjoyed the city, so this was an extra fun project for me.  Thanks TMR & NB Special Events team!