I had the great opportunity to work on Cardi B’s signature line with Reebok over the past few seasons!
Graphic-wise, my main task was to create a ‘lux monogram’ CB lockup as a signoff for her product.
Below are some initial sketches + ideas, some fun airbrush concepts for flavor and vibe, and product photos of the Cardi x Rbk FW21 line.
One unique aspect to the Cardi line was that we did every piece in inclusive / plus sizes. This was a new approach for a hype collection like this for Rbk … which was really well-received by the Cardi target audience. All the gear sold out quick!
Getting this jacquard waistband elastic to land in the right spot was a challenge … we had to build out different WB tech packs for the various sizes we did, in both regular and plus sizes.
We did the CB lockup in a zipper pull …
… and a 3D embroidery for the robe. Fun to try all these difference executions!
Big thanks to the whole Bardi gang — Kelly N, KD, Morgs, Heather, Hansika, and the footwear crew. Great team! Fun project!