Reebok Inline + SMU

At Reebok, in addition to Special Projects I worked on Mens and Womens inline and SMU apparel ranges from 2020 to 2024.

This included Graphic Tees, Brand ID styles (mostly fleece tops + bottoms), and my favorite, Archive Essentials.  This last category drew from Reebok’s deep vault of heritage designs, which we used as a starting place to create new styles that spoke to the brand’s DNA.

 

A couple ASOS SMU looks:  Some nice earth tone direct embroideries, and the Tape Pack:

 

 

Womens inline graphic tees:

 

 

This pack was fun .. an illustration-heavy Travel Capsule inspired by postcard montage imagery:

 

 

A few Mens inline graphic tees:

 

 

 

 

 

An example of Brand ID designs applied to Mens and Womens fleece:

 

Design boards showing how a visual center could work for Mens and Womens inline product:

 

 

Loved working on this stuff;  the challenge of making new designs season after season that built on each other, while staying true to Reebok’s DNA, was always a fun exercise.  And referencing the brand’s heritage was right up my alley as a lifelong fan of sportswear graphics.