dima
  • Blazer Lux

    Nike Sportswear released a new version of the Blazer with an interesting added feature: memory foam padding behind the Swoosh, on the heel tab, and on the tongue label.  I did the hangtag for the shoe, with the hope that upon seeing this interesting new label, curious shoppers would pick up the kicks and feel the difference for themselves.  I wrote the copy on this one, too -- inspired by old Nike ads from the 80s.  Fun project.